Industry: DeFi · Challenge: High acquisition costs with no visibility into which campaigns drove actual liquidity provision

The Challenge

NovaDEX, a decentralized exchange on Ethereum, was spending $15,000/month on marketing across Twitter, Discord, and crypto media. Their Google Analytics showed traffic increases but they had no way to connect website visitors to actual wallet connections or liquidity events. Marketing ROI was a black box.

The Solution

After implementing AnalyticKit, NovaDEX could track the complete journey: ad click → landing page → wallet connection → first swap → liquidity provision. They set up conversion funnels that bridged Web2 clicks with Web3 transactions and created wallet-based cohorts to identify their highest-value users.

Results

• 64% reduction in cost per liquidity provider
• 3.2x increase in marketing ROI within 3 months
• Identified top 2 channels that drove 78% of valuable wallet activity
• Cut underperforming campaigns saving $4,800/month

“Before AnalyticKit, we were flying blind. We knew our Twitter ads brought traffic but had no idea if those visitors ever connected a wallet or provided liquidity. Now we can see the full funnel and optimize for what actually matters: on-chain value.”

— Sarah Kim, Head of Growth at NovaDEX

Quick Facts

Platform: Ethereum DEX
Team Size: 12
Plan: Pro
Time to Value: 2 weeks
Key Feature: Cross-chain funnels

Industry: NFTs · Challenge: Couldn’t connect influencer campaigns to actual NFT mints

The Challenge

MetaCanvas, a generative art NFT project, paid 8 influencers for their collection launch but couldn’t tell which ones actually drove mints versus just engagement. Their Discord had 15,000 members but only 2,100 wallets minted. They needed to understand the journey from content to mint.

The Solution

Using AnalyticKit’s wallet tracking and attribution, MetaCanvas tracked users from influencer links through their website to wallet connection and mint. They set up UTM-tagged links per influencer and built funnels tracking Discord join → website visit → wallet connect → whitelist → mint.

Results

• 2.8x improvement in mint conversion rate for their second drop
• Identified 3 top-performing influencers who drove 65% of mints
• Reduced influencer spend by 40% by cutting underperformers
• Discovered that Discord announcements converted 5x better than Twitter posts

“We went from guessing which influencers were effective to having hard data. AnalyticKit showed us that our most expensive influencer had the worst mint rate, while a smaller creator drove 3x more actual on-chain sales.”

— Alex Rivera, Founder at MetaCanvas

Quick Facts

Platform: NFT Collection
Team Size: 5
Plan: Starter
Time to Value: 1 week
Key Feature: Wallet attribution

Industry: Web3 Marketing Agency · Challenge: Managing analytics for multiple blockchain clients with no unified tool

The Challenge

ChainBoost, a Web3 marketing agency, managed campaigns for 12 blockchain clients ranging from DeFi protocols to gaming studios. Each client needed on-chain attribution reports but the agency was cobbling together data from Google Analytics, Dune dashboards, and spreadsheets. Report generation took 8+ hours per client per month.

The Solution

ChainBoost migrated all clients to AnalyticKit, using separate projects for each client. They built standardized funnel templates and customized dashboards per vertical (DeFi, NFT, gaming). Monthly reporting became automated with AnalyticKit’s unified Web2+Web3 view.

Results

• 75% reduction in reporting time (from 8 hours to 2 hours per client)
• Added analytics as a service line generating $3,500/month additional revenue
• Client retention improved 30% due to better campaign transparency
• Scaled from 8 to 12 clients without adding headcount

“AnalyticKit transformed our agency. Instead of spending days pulling data from five different tools, we now show clients exactly how their campaigns drive wallet activity and on-chain conversions. It’s become our competitive advantage.”

— Marcus Chen, CEO at ChainBoost

Quick Facts

Type: Web3 Agency
Clients: 12
Plan: Enterprise
Time to Value: 3 weeks
Key Feature: Multi-project dashboards