Event properties are detailed attributes associated with each visitor interaction or event on your website or application. They provide context to the events, such as the type of browser used, geographic location, operating system, and more. This granular data helps in understanding the specifics of how visitors interact with various elements of your platform. For example, an event property could indicate that a visitor clicked a button using a mobile device in New York City, giving insights into the visitor’s environment and preferences.
The following image shows the screen of the Analytickit event property
Types of Event Properties
- Device Details: Information about the visitor’s device, such as device type (mobile/desktop), operating system, and screen resolution.
- Geographic Location: Data regarding the visitor’s location, including country, city, and timezone.
- Browser Information: The type and version of the browser the visitor uses.
- Session Details: Information about the visitor’s session, like session duration and unique session ID.
- Referral Data: Source of the visitor’s visit, including the referring domain and the specific page URL.
- Custom Properties: Any additional custom data points that are relevant to the business, such as the visitor’s preferred language or membership status.
Usage
- Setting Up Event Properties: In the ‘Analytics’ section, you can define and track specific properties you want to monitor for each event.
- Viewing Event Property Data: Once configured, these properties will be captured and displayed alongside events in your analytics dashboard.
- Segmenting Data by Properties: Filter and segment your analytics based on various event properties to understand different visitor behaviors and patterns.
- Enhancing Visitor Analytics: Use property data to understand your audience and tailor your strategies accordingly and comprehensively.
Benefits
- Detailed Visitor Insights: Provides a deeper understanding of the context in which visitors interact with your platform.
- Enhanced Segmentation: Allows for precise segmentation of visitors based on various attributes, leading to more targeted analysis.
- Optimized Visitor Experience: Helps identify trends and preferences specific to certain visitor groups or conditions.
- Data-Driven Decisions: Informs strategic decisions with nuanced data regarding how different factors affect visitor behavior.
Tips
- Choose Relevant Properties: Focus on properties that offer meaningful insights into visitor behavior and business goals.
- Regular Review: Continuously monitor and analyze these properties to stay attuned to changing visitor behaviors.
- Combine with Event Analysis: Use event properties in conjunction with event data for a holistic view of visitor interactions.