Events are specific actions that users take while navigating through your website or application. These can range from clicking a button, submitting a form, viewing a product, or playing a video. By tracking these events, you can better understand user behavior, preferences, and areas of engagement or friction on your platform. The “Event” concept allows you to monitor these interactions in real time, providing valuable insights to optimize the user experience and drive conversions.

The following image shows the Analytikit Event tool

Types of Events

Page Views: Every time a user visits a page on your website.
Clicks: Interactions with buttons, links, images, or any clickable element.
Form Submissions: When a user submits a form, such as signing up for a newsletter or filling out a contact form.
Product Interactions: Adding a product to the cart, wishlist actions, or initiating a purchase.
Media Plays: Starting a video or audio clip.
Downloads: Downloading a file, e-book, or any other resource from your site.


Setting Up Events: Navigate to the ‘Analytics’ section and select ‘Event Tracking’. Here, you can define and set up the events you wish to monitor.
Viewing Event Data: Once set up, events will start populating in your analytics dashboard, showcasing frequency, user details, and more.
Segmenting Events: Filter events based on user demographics, source, device, and more to gain specific insights.
Analyzing Trends: Over time, monitor the frequency of events to identify patterns, peaks, or declines in user interactions.


User Behavior Insights: Understand users’ actions most frequently and which features are most engaging.
Conversion Optimization: Monitor event sequences by identifying friction points or drop-offs in your conversion funnel.
Content Enhancement: Determine which content pieces are most interacted with and focus on creating more content.
Feedback Loop: Rapidly test and iterate features or content based on real-time event data.


  • Prioritize tracking events crucial to your business goals, such as sign-ups, purchases, or fundamental feature interactions.
  • Regularly review event data to stay updated on user preferences and behaviors.
  • Combine event data with other analytics metrics to comprehensively view user interactions and website performance.