Growth Monitor


Growth Monitor is an innovative tool designed for understanding user engagement in a digital product. It segments users into different categories based on their activity levels: New, Returning, Resurrecting, and Dormant. This segmentation is crucial for identifying trends in user behavior, like increased churn or a drop in new user acquisition.

Interpreting the Growth Monitor graph involves analyzing the distribution of users across different stages: New, Returning, Resurrecting, and Dormant. By examining how users transition between these stages over time, you can identify user engagement and retention trends. Look for patterns like an increase in dormant users or a surge in returning users, as these indicate areas where your strategies may need adjustment. Understanding these dynamics helps tailor user engagement and improve retention strategies for your digital product.

Key Features of Growth Monitor

  1. Identifying User Trends: Understand if your user base is growing, shrinking, or remaining stable.
  2. Spotting Engagement Issues: Quickly detect problems like a drop in active users or an increase in dormant ones.
  3. Customizing for Your Product: Tailor the tool to your specific product’s user engagement metrics.


  1. Tool Access: Find Growth Monitor under the ‘Analytics’ section.
  2. Customizable Analysis: Set parameters like user segments, lifecycle stages, or specific timeframes for detailed examination.
  3. Visual Data Representation: Growth Monitor displays user progression through various lifecycle stages, accompanied by essential metrics.
  4. Data Interpretation: Utilize the tool’s data to comprehend user growth trends, pinpoint potential user loss points, and plan effective re-engagement strategies.


  1. Adaptive User Engagement: By understanding different user stages, Growth Monitor enables personalized and timely interactions that cater to each user’s journey.
  2. Churn Minimization: Recognize and act on user growth and retention patterns to retain key users and decrease user drop-offs.
  3. Insight-Driven Strategies: Leverage lifecycle data to inform marketing tactics, re-engage users effectively, and enhance the overall user experience.
  4. Strengthened User Connections: Build lasting relationships by proactively responding to the changing needs of users, as revealed by lifecycle insights.


  • Consistent Data Analysis: Regularly review Growth Monitor data to stay abreast of evolving user behaviors and lifecycle trends.
  • Integrative Strategy Development: Merge insights from Growth Monitor with direct user feedback to refine and enhance engagement approaches.
  • Lifecycle-Aware Marketing: Utilize the tool’s insights for crafting targeted marketing and re-engagement initiatives tailored explicitly to users at different lifecycle stages.