The 11 Best Marketing Agency Tools For 2023 And Beyond

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There are many marketing tools available that can help marketing agencies work more efficiently and effectively. Still, it’s essential to be mindful of the potential for adding unnecessary tools to your marketing stack. To help with this, we’ve compiled a list of the best marketing tools for various categories to help you understand why they are considered the best in their field. Overall, these tools can help digital marketing agencies be more efficient, effective, and successful in their campaigns by providing various features such as analytics, project management, customer relationship management, invoicing, SEO, content optimization, link building and outreach, influencer marketing, social media management, Facebook ad management, and landing page building.

 

1. Web2/Web3 Analytic Tool – Analytickit

Analytickit has tools for both Web2 and Web3 technologies; digital marketing agencies can choose the tools needed.

Trends Tool – The Trends Tool allows marketing agencies to analyze the behavior of their website users across a series of actions. It can show digital agencies how many users start or finish a sequence and where they drop off. This can help agencies identify areas for improvement in their user journey. The tool also includes features for measuring and monitoring key performance indicators (KPIs) at every stage of the user funnel. 

User Flow Tool – The User Flow Tool is a website analytics tool that helps agencies understand how users navigate their websites. It visually represents users’ paths as they interact with the website, including where they start, what actions they take, and where they leave the site. This can help agencies identify areas of the website where users might be experiencing friction and make changes to remove those obstacles and improve the user experience. By understanding how users move through the website, agencies can identify and optimize the most critical pathways for their business goals.

Quantitative analysis tool – This tool helps agencies understand the factors contributing to the success or failure of user conversion on their website. It does this by analyzing data on user behavior and identifying the events that lead to conversion or non-conversion. By understanding these events, agencies can gain insight into what their users need and what might be causing them to hesitate before taking the desired action, such as clicking a “conversion link.” This can help agencies accurately pinpoint areas for improvement in their product and website experience and make changes to optimize the user journey and increase conversion rates.

Heat Map tool – This tool helps agencies understand how users are engaging with their website. It does this by visually showing the areas of the website where users are clicking the most and regions where they are less engaged. This information can help agencies optimize their website for maximum user engagement by identifying areas needing improvement or where users might be experiencing difficulty. The Heat Map tool allows agencies to see the heatmap in real-time as users navigate the website, enabling them to make intelligent decisions quickly and improve the user experience in real time.

Smart Contract Analyzer is a tool that helps agencies understand how their customers use their smart contracts on the Ethereum Virtual Machine (EVM). It allows marketing agencies to visualize the associations between their smart contracts and transactions and make intelligent product decisions based on this data. The tool allows marketing agencies to create multiple visualizations of their smart contract usage within the blockchain network and to use pre-defined or custom questions to extract insights from the blockchain data. The Smart Contract Analyzer supports the ERC20 and ERC721 tokens. Overall, this tool can help marketing agencies understand how their smart contracts are being used and make informed decisions about their product offerings.

2. Project Management Tool – Teamwork 

Teamwork is a project management tool that helps marketing agencies collaborate and organize their work. It includes task management, time tracking, file sharing, and communication tools. With Teamwork, marketing agencies can create and assign tasks, set deadlines, track progress, and share updates with team members. It also allows team members to communicate with each other through in-app messaging, chat, and video conferencing. Teamwork is designed to help marketing agencies work more efficiently and effectively by providing a central hub for organizing and tracking all aspects of a project.

Here are some of the top benefits of using Teamwork as a project management tool:

  1. Task management: Teamwork allows marketing agencies to create and assign tasks, set deadlines, and track progress, helping marketing agencies stay organized and on top of their workload.
  2. Time tracking: Teamwork includes time tracking functionality, allowing team members to log their time on different tasks and projects. This can help identify bottlenecks and improve team productivity.
  3. File sharing: Teamwork includes a file-sharing feature, which allows marketing agencies to upload and share files such as documents, images, and videos. This helps marketing agencies access the information they need to complete their work.
  4. Communication tools: Teamwork includes in-app messaging, chat, and video conferencing tools, allowing team members to communicate in real time. This helps marketing agencies stay connected and stay on top of their work, even if they are working remotely.
  5. Customization: Teamwork allows marketing agencies to customize their project management process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  6. Integration: Teamwork integrates with various other tools and software, such as Google Drive, Slack, and Trello, allowing marketing agencies to bring all of their work together in one place.
  7. Collaboration: Teamwork is designed to facilitate collaboration among team members, helping marketing agencies work together more effectively and efficiently.

Reporting: Teamwork includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.

3. CRM – Hubspot

HubSpot is a customer relationship management (CRM) tool that helps marketing agencies manage and grow customer relationships. It includes contact management, lead tracking, marketing automation, sales automation, and customer service. With HubSpot, marketing agencies can store and organize all customer data in one central location, including contact information, communication history, and sales and marketing data. This allows marketing agencies to get a complete view of their customers and better understand their needs and preferences. HubSpot also includes marketing automation tools, which allow marketing agencies to create and automate email campaigns, social media posts, and other marketing efforts. This can help marketing agencies reach more customers and drive more sales. In addition, HubSpot includes sales automation tools that can help sales marketing agencies track and manage leads, set up meetings and calls, and close deals more efficiently.

Overall, HubSpot is designed to help marketing agencies improve customer relationships and drive business growth by providing a central hub for managing and organizing customer data and automating marketing and sales efforts.

Here are some of the top benefits of using HubSpot as a CRM tool:

  1. Contact management: HubSpot allows marketing agencies to store and organize all customer data in one central location, including contact information, communication history, and sales and marketing data. This helps marketing agencies get a complete view of their customers and better understand their needs and preferences.
  2. Lead tracking: HubSpot includes tools that help marketing agencies identify, track, and nurture leads. This can help marketing agencies prioritize their efforts and focus on the most promising opportunities.
  3. Marketing automation: HubSpot includes tools that allow marketing agencies to create and automate email campaigns, social media posts, and other marketing efforts. This can help marketing agencies reach more customers and drive more sales.
  4. Sales automation: HubSpot includes tools to help sales marketing agencies track and manage leads, set up meetings and calls, and close deals more efficiently.
  5. Customer service: HubSpot includes tools to help marketing agencies track and resolve customer issues and improve their overall customer experience.
  6. Customization: HubSpot allows marketing agencies to customize their CRM process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  7. Integration: HubSpot integrates with various other tools and software, such as Google Calendar, Slack, and Salesforce, allowing marketing agencies to bring all of their customer data and communications together in one place.

Reporting: HubSpot includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.

4. Invoicing – QuickBooks

QuickBooks is an invoicing tool that helps marketing agencies manage their finances and create professional invoices. It includes billing and invoicing, expense tracking, payroll management, and tax preparation.

With QuickBooks, marketing agencies can create and send invoices to their customers, track payments, and manage their accounts receivable. It also includes tools for operating expenses, such as tracking receipts and categorizing expenses.

QuickBooks can also help marketing agencies with payroll management, including calculating employee pay and taxes and generating pay stubs. It includes tax preparation tools to help marketing agencies prepare and file taxes, including generating tax reports and filling out tax forms.

Overall, QuickBooks is designed to help marketing agencies manage their finances more efficiently and accurately by providing a central hub for invoicing, expense tracking, payroll management, and tax preparation.

Here are some of the top benefits of using QuickBooks as an invoicing tool:

  1. Billing and invoicing: QuickBooks allows marketing agencies to create and send professional customer invoices, track payments, and manage their accounts receivable.
  2. Expense tracking: QuickBooks includes tools for tracking expenses, such as receipts and categorizing expenses. This can help marketing agencies stay on top of spending and make informed financial decisions.
  3. Payroll management: QuickBooks includes tools for calculating employee pay and taxes and generating pay stubs, helping marketing agencies streamline their payroll process.
  4. Tax preparation: QuickBooks includes tools to help marketing agencies prepare and file their taxes, including generating tax reports and filling out tax forms.
  5. Customization: QuickBooks allows marketing agencies to customize their invoicing process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  6. Integration: QuickBooks integrates with various other tools and software, such as banks, credit card companies, and point-of-sale systems, allowing marketing agencies to bring all of their financial data together in one place.
  7. Reporting: QuickBooks includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  8. Security: QuickBooks takes security seriously and includes measures such as encryption and secure servers to protect marketing agencies’ financial data.

5. SEO Tool -Ahrefs

Ahrefs is a search engine optimization (SEO) tool that helps marketing agencies improve their website’s visibility and ranking on search engines like Google. It includes keyword research, backlink analysis, and website audit. With Ahrefs, marketing agencies can research and identify the most relevant and valuable keywords to target in their content. It also includes tools for analyzing the backlinks of a website, which can help marketing agencies understand the quality and quantity of links pointing to their site. This can improve a website’s ranking on search engines, as they often use backlinks as a ranking factor. Ahrefs also includes a website audit feature, which can help marketing agencies identify and fix technical issues on their website that may be impacting their ranking. Ahrefs is designed to help marketing agencies improve their SEO by providing insights and tools for keyword research, backlink analysis, and website audit.

Here are some of the top benefits of using Ahrefs as an SEO tool:

  1. Keyword research: Ahrefs includes tools for researching and identifying valuable keywords to target in content, helping marketing agencies optimize their website for search engines.
  2. Backlink analysis: Ahrefs includes tools for analyzing the backlinks of a website, which can help marketing agencies understand the quality and quantity of links pointing to their site. This can be important for improving a website’s ranking on search engines.
  3. Website audit: Ahrefs includes a website audit feature, which can help marketing agencies identify and fix technical issues on their website that may be impacting their ranking.
  4. Customization: Ahrefs allows marketing agencies to customize their SEO process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other devices and software.
  5. Integration: Ahrefs integrates with various other tools and software, such as Google Analytics, allowing marketing agencies to bring all of their SEO data together in one place.
  6. Reporting: Ahrefs includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  7. Data quality: Ahrefs is known for the quality and depth of its data, which can be especially helpful for marketing agencies looking to get a comprehensive view of their SEO efforts.
  8. User-friendly interface: Ahrefs has a user-friendly interface that makes it easy for marketing agencies to navigate and use the tool, even if they are not SEO experts.

6. Content Optimization Tool – Surfer

Surfer is a content optimization tool that helps marketing agencies improve the ranking of their website on search engines such as Google. It includes keyword research, content audit, and on-page SEO. With Surfer, marketing agencies can research and identify the most relevant and valuable keywords to target in their content. It also includes a content audit feature that helps marketing agencies understand how their content compares to that of their competitors, highlighting areas for improvement. Surfer also has on-page SEO tools that can help marketing agencies optimize their website’s content and structure for search engines. This can include optimizing titles, headings, and meta descriptions and ensuring that the website is mobile-friendly and has a fast loading speed. Overall, Surfer is designed to help marketing agencies improve the ranking of their website on search engines by providing insights and tools for keyword research, content audit, and on-page SEO.

Here are some of the top benefits of using Surfer as a content optimization tool:

  1. Keyword research: Surfer allows marketing agencies to research and identify the most relevant and valuable keywords to target in their content. This can help marketing agencies improve their website ranking on search engines.
  2. Content audit: Surfer includes a content audit feature that helps marketing agencies understand how their content compares to that of their competitors, highlighting areas for improvement.
  3. On-page SEO: Surfer includes on-page SEO tools that can help marketing agencies optimize their website’s content and structure for search engines. This can consist of optimizing titles, headings, and meta descriptions and ensuring that the website is mobile-friendly and has a fast loading speed.
  4. Customization: Surfer allows marketing agencies to customize their content optimization process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  5. Integration: Surfer integrates with various other tools and software, such as Google Analytics and Google Search Console, allowing marketing agencies to combine all their SEO data.
  6. Reporting: Surfer includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  7. Security: Surfer takes security seriously and includes measures such as encryption and secure servers to protect marketing agencies’ data.
  8. Support: Surfer provides excellent customer support, including a comprehensive knowledge base and real-time support options.

7. Link Building Tool – Mailshake

Mailshake is a link-building and outreach tool that helps marketing agencies build relationships and secure links from other websites. It includes email automation, lead generation, and link tracking. With Mailshake, marketing agencies can create and send personalized email campaigns to potential partners, clients, or journalists to build relationships and secure links. It also includes lead-generation tools to help marketing agencies identify potential link-building opportunities. Mailshake also has link-tracking functionality, which allows marketing agencies to track the progress of their link-building efforts and measure the success of their campaigns. Mailshake is designed to help marketing agencies build relationships and secure links from other websites by providing email automation, lead generation, and link-tracking tools.

Here are some of the top benefits of using Mailshake as a link-building and outreach tool:

  1. Email automation: Mailshake allows marketing agencies to create and send personalized email campaigns to potential partners, clients, or journalists to build relationships and secure links.
  2. Lead generation: Mailshake includes tools to help marketing agencies identify potential link-building opportunities.
  3. Link tracking: Mailshake includes link tracking functionality, which allows marketing agencies to track the progress of their link-building efforts and measure the success of their campaigns.
  4. Customization: Mailshake allows marketing agencies to customize their link-building and outreach process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  5. Integration: Mailshake integrates with various other tools and software, such as Google Analytics and Salesforce, allowing marketing agencies to bring all their link-building data together.
  6. Reporting: Mailshake includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  7. Security: Mailshake takes security seriously and includes encryption and secure servers to protect marketing agencies’ data.
  8. Support: Mailshake provides excellent customer support, including a comprehensive knowledge base and real-time support options.

8. Influencer Marketing Tool – Upfluence

Upfluence is an influencer marketing tool that helps marketing agencies identify and connect with influencers for their marketing campaigns. It includes influencer search, collaboration management, and campaign tracking features. With Upfluence, marketing agencies can search for and identify influencers based on various criteria, such as audience size, engagement rate, and content focus. It also includes collaboration management tools to help marketing agencies communicate with and manage their relationships with influencers. Upfluence also has campaign tracking functionality, which allows marketing agencies to track the performance of their influencer marketing campaigns and measure their success. Upfluence is designed to help marketing agencies identify and connect with influencers for their marketing campaigns by providing tools for influencer search, collaboration management, and campaign tracking.

Here are some of the top benefits of using Upfluence as an influencer marketing tool:

  1. Influencer search: Upfluence allows marketing agencies to search for and identify influencers based on various criteria, such as audience size, engagement rate, and content focus.
  2. Collaboration management: Upfluence includes tools to help marketing agencies communicate with and manage their relationships with influencers.
  3. Campaign tracking: Upfluence includes campaign tracking functionality, which allows marketing agencies to track the performance of their influencer marketing campaigns and measure their success.
  4. Customization: Upfluence allows marketing agencies to customize their influencer marketing process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  5. Integration: Upfluence integrates with various other tools and software, such as social media platforms and email marketing tools, allowing marketing agencies to bring all their influencer marketing data together.
  6. Reporting: Upfluence includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  7. Security: Upfluence takes security seriously and includes encryption and secure servers to protect marketing agencies’ data.
  8. Support: Upfluence provides excellent customer support, including a comprehensive knowledge base and real-time support options.

9. Social Media Management  Tool – Buffer

Buffer is a social media management tool that helps marketing agencies manage their presence on social media platforms. It includes social media scheduling, content curation, and analytics. With Buffer, marketing agencies can schedule and publish their social media posts in advance, allowing them to maintain a consistent presence on social media without having to be constantly active. It also includes tools for curating and sharing content from other sources, helping marketing agencies keep their followers engaged. Buffer also provides analytics tools that allow marketing agencies to track the performance of their social media campaigns and measure their success. Buffer is designed to help marketing agencies manage their presence on social media platforms by providing tools for social media scheduling, content curation, and analytics.

Here are some of the top benefits of using Buffer as a social media management tool:

  1. Social media scheduling: Buffer allows marketing agencies to schedule and publish their posts in advance, allowing them to maintain a consistent presence on social media without being constantly active.
  2. Content curation: Buffer includes tools for curating and sharing content from other sources, helping marketing agencies keep their followers engaged.
  3. Analytics: Buffer includes analytics tools that allow marketing agencies to track the performance of their social media campaigns and measure their success.
  4. Customization: Buffer allows marketing agencies to customize their social media management process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  5. Integration: Buffer integrates with various other tools and software, such as Google Analytics and email marketing tools, allowing marketing agencies to bring all their social media data together.
  6. Reporting: Buffer includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  7. Security: Buffer takes security seriously and includes measures such as encryption and secure servers to protect marketing agencies’ data.
  8. Support: Buffer provides excellent customer support, including a comprehensive knowledge base and real-time support options.

10. Facebook Ad Management – AdEspresso

AdEspresso is a Facebook ad management tool that helps marketing agencies create, optimize, and track their Facebook and Instagram advertising campaigns. It includes features such as ad creation, targeting, and analytics. With AdEspresso, marketing agencies can create and design professional-looking Facebook and Instagram ads using templates and customization options. It also includes targeting tools that allow marketing agencies to specify the demographics and interests of their desired audience. AdEspresso also provides analytics tools that will enable marketing agencies to track the performance of their advertising campaigns and measure their success. AdEspresso is designed to help marketing agencies create, optimize, and track their Facebook and Instagram advertising campaigns by providing tools for ad creation, targeting, and analytics.

Here are some of the top benefits of using AdEspresso as a Facebook ad management tool:

  1. Ad creation: AdEspresso allows marketing agencies to create and design professional-looking Facebook and Instagram ads using templates and customization options.
  2. Targeting: AdEspresso includes targeting tools that allow marketing agencies to specify the demographics and interests of their desired audience.
  3. Analytics: AdEspresso includes analytics tools that allow marketing agencies to track the performance of their advertising campaigns and measure their success.
  4. Customization: AdEspresso allows marketing agencies to customize their Facebook ad management process to fit their specific needs. This can include customizing the layout and workflow of the tool, as well as integrating it with other tools and software.
  5. Integration: AdEspresso integrates with various other tools and software, such as Google Analytics and email marketing tools, allowing marketing agencies to bring all their advertising data together.
  6. Reporting: AdEspresso includes robust reporting features, allowing marketing agencies to track their progress, identify areas for improvement, and measure their success.
  7. Security: AdEspresso takes security seriously and includes measures such as encryption and secure servers to protect marketing agencies’ data.
  8. Support: AdEspresso provides excellent customer support, including a comprehensive knowledge base and real-time support options.

11. Landing Page Builder – Unbounce

Unbounce is a landing page builder that helps marketing agencies create professional-looking landing pages for their marketing campaigns. It includes features such as templates, customization options, and A/B testing. With Unbounce, marketing agencies can choose from various templates and customize them to fit their specific needs. This can include adding elements such as forms, images, and videos. Unbounce also has A/B testing functionality, which allows marketing agencies to create and compare multiple versions of their landing pages to see which performs best. This can help marketing agencies optimize their landing pages for maximum conversion. Overall, Unbounce is designed to help marketing agencies create professional-looking landing pages for their marketing campaigns by providing templates, customization options, and A/B testing.

Here are some of the top benefits of using Unbounce as a landing page builder:

  1. Templates: Unbounce provides a variety of templates that marketing agencies can use as a starting point for their landing pages. These templates can be customized to fit the specific needs of the business.
  2. Customization: Unbounce allows marketing agencies to customize their landing pages to match their brand and messaging. This can include adding elements such as forms, images, and videos.
  3. A/B testing: Unbounce includes A/B testing functionality, which allows marketing agencies to create and compare multiple versions of their landing pages to see which performs best. This can help marketing agencies optimize their landing pages for maximum conversion.
  4. Integration: Unbounce integrates with various other tools and software, such as email marketing platforms and analytics tools, allowing marketing agencies to bring all their landing page data together.
  5. Reporting: Unbounce includes robust reporting features, allowing marketing agencies to track the performance of their landing pages, identify areas for improvement, and measure their success.
  6. Security: Unbounce takes security seriously and includes measures such as encryption and secure servers to protect marketing agencies’ data.
  7. Support: Unbounce provides excellent customer support, including a comprehensive knowledge base and real-time support options.

Using the correct tools for digital marketing is essential because it can help agencies be more efficient, effective, and successful in their campaigns and potentially save them time and money. These tools can provide project management, analytics, and automation features, which can help improve processes, track progress, and make data-driven decisions.