Marketing Spend vs. Liquidity: No Connection

You pour thousands into Twitter ads, sponsorships, and influencer deals, but you have zero visibility into whether those dollars translate into actual liquidity provision. Your CFO asks for ROI numbers and you have nothing but vanity metrics to show. The disconnect between your marketing budget and protocol growth metrics makes it impossible to justify increased spending or optimize campaigns for what actually drives TVL.

Google Analytics Does Not Understand Wallets

GA tracks page views and button clicks, but the moment a user connects their MetaMask or WalletConnect, the session effectively ends in GA’s eyes. You lose the thread of attribution right at the most critical conversion point. Wallet-based identity is fundamentally different from cookie-based identity, and traditional analytics platforms have no concept of on-chain actions like token swaps, liquidity deposits, or staking transactions.

Attribution Breaks at Wallet Connection

The user journey in DeFi is unique: ad click, landing page, wallet connect, token approval, swap, LP deposit. Traditional analytics tools break at wallet connection and cannot stitch the pre-wallet and post-wallet journey together. This means you cannot answer the most basic question in marketing: which campaign brought this high-value liquidity provider to our protocol?

Retention Is a Black Box

Which wallets come back? Which liquidity providers stick around versus mercenary capital that farms and leaves after incentives dry up? Without wallet-level retention analysis tied to acquisition source, your growth strategy is based on guesswork rather than data. You cannot distinguish between channels that bring loyal protocol participants and those that attract short-term yield chasers.

Unified Journey Tracking

AnalyticKit stitches the entire user journey into one coherent timeline: from the first ad impression through wallet connection and every on-chain action afterward. No more broken funnels. Our identity resolution engine links anonymous browser sessions to wallet addresses, creating a single user profile that spans the entire conversion path.

On-Chain Event Integration

Feed on-chain events like swaps, LP deposits, and staking actions directly into AnalyticKit via our API or supported indexers including The Graph and Alchemy. See marketing touchpoints alongside blockchain transactions in a single dashboard, giving you the complete picture of how marketing drives protocol activity.

Wallet-Level Attribution

Attribute every wallet connection and subsequent on-chain action to the marketing campaign that drove it. Know exactly which ads, tweets, or partnerships brought in your highest-value liquidity providers. Multi-touch attribution models let you understand the full influence chain, not just first or last click.

Retention Intelligence

Track wallet cohorts over time. Identify which acquisition channels bring sticky capital versus mercenary farmers, and optimize your spend toward long-term protocol health. Cohort analysis shows you 7-day, 30-day, and 90-day retention rates segmented by source, campaign, and wallet behavior patterns.

Cost per TVL

Know exactly how much marketing spend it takes to generate $1 of Total Value Locked, broken down by channel and campaign. Optimize budget allocation based on real protocol impact.

Wallet Retention

Track 7-day, 30-day, and 90-day wallet retention rates by acquisition channel. Identify which marketing sources bring lasting value versus short-term mercenary capital.

Campaign ROI

Calculate true return on marketing investment by connecting ad spend to protocol revenue generated by acquired wallets. Present data-backed ROI to your leadership team.

Privacy-First Architecture

AnalyticKit is designed for a cookieless world. We use first-party data and wallet-based identity, not invasive third-party trackers. Your users privacy is respected while you get the attribution data you need.

Real-Time Dashboards

See TVL attribution, wallet connections, and campaign performance update in real time. No waiting for next-day data processing. React to campaign performance as it happens.

Simple SDK Integration

Add AnalyticKit to your dApp frontend with a lightweight JavaScript SDK. Wallet connection tracking works out of the box with MetaMask, WalletConnect, Coinbase Wallet, and more.

Pricing That Scales

Start with our Starter plan at $29/mo for early-stage protocols. Scale to Growth ($79/mo) or Pro ($199/mo) as your TVL grows. Enterprise pricing available. See pricing.

How does AnalyticKit track wallet connections?

Our JavaScript SDK hooks into popular wallet providers including MetaMask, WalletConnect, Coinbase Wallet, and Rainbow. It automatically captures wallet connection events, recording the wallet address, provider type, chain ID, and timestamp. The SDK then links this wallet identity to the existing anonymous browser session, creating seamless attribution from first page view through wallet connection and beyond.

Can AnalyticKit track on-chain transactions like swaps and LP deposits?

Yes. You can send on-chain events to AnalyticKit via our server-side API or through supported indexer integrations including The Graph, Goldsky, and Alchemy. Events like token swaps, LP deposits, staking actions, and governance votes can all be attributed back to original marketing touchpoints.

Does AnalyticKit support multi-chain protocols?

Absolutely. AnalyticKit supports Ethereum, Arbitrum, Optimism, Polygon, Base, BSC, Avalanche, Solana, and more. All chains feed into a unified dashboard so you can compare acquisition and retention metrics across your entire multi-chain deployment.

How is AnalyticKit different from Dune Analytics or Nansen?

Dune and Nansen are excellent on-chain analytics tools, but they start at the blockchain level. AnalyticKit starts at the marketing level: the ad click, the landing page visit, the referral link. We bridge the gap between off-chain marketing activity and on-chain behavior, giving you true end-to-end attribution that on-chain-only tools cannot provide.

Is wallet address data handled securely?

Yes. Wallet addresses are pseudonymous by nature, and AnalyticKit never attempts to link them to real-world identities. All data is encrypted in transit and at rest. We are SOC 2 compliant and offer data residency options for protocols with specific compliance requirements.

What plan should a DeFi protocol start with?

Most early-stage DeFi protocols start with the Growth plan at $79/mo, which includes wallet tracking, custom funnels, and API access for on-chain event ingestion. Larger protocols typically use Pro ($199/mo) or Enterprise. All plans include a 14-day free trial. View full pricing details.