How Marketing Agencies can start using NFTs

Before getting into how marketing agencies use NFTs, first, we’ll understand what NFT is and how it is currently used.

What is NFT?

NFT stands for Non-Fungible Token. NFTs are digital asset that represents ownership of a unique item, such as a piece of art, a collectible, or a virtual real estate property. NFTs are stored on a blockchain (for example, Ethereum), a decentralized, distributed ledger that allows for the secure and transparent tracking of transactions. One of the critical characteristics of NFTs is that they are non-fungible, meaning they cannot be exchanged for other assets on a one-to-one basis. In other words, each NFT is unique and has its value determined by the market. This contrasts traditional, or “fungible,” assets such as the US Dollar, where one unit is interchangeable with another unit of the same value.

NFTs have gained much attention in recent years, particularly in digital art and collectibles. They have been used to sell everything from digital artwork and music to virtual real estate and even tweets. Some people see NFTs as a way to authenticate and protect ownership of digital assets, while others see them as a way to speculate on the value of unique digital items.

What are some examples of NFT?

Digital art: One of the most popular use cases for NFTs has been the sale of digital art. Many artists have created and sold digital artworks as NFTs, allowing collectors to own a unique digital version of the painting. The First 5000 Days” artwork by Beeple sold for over $69 million at a Christie’s auction in March 2021, and “CryptoKitties,” a game that allows players to collect, breed, and trade virtual cats as NFTs.

Virtual real estate: Some people have used NFTs to represent ownership of the virtual real estate, such as virtual land or buildings in virtual worlds or online games. Some examples of virtual real estate NFTs include “Decentraland,” a virtual world where users can buy and sell virtual plots of land, and “Cryptovoxels,” a virtual world where users can own virtual property build virtual spaces.

Music: Some musicians have used NFTs to sell unique, digital versions of their music, such as exclusive tracks or remixes. Some examples of music NFTs include “Gods Unchained,” a collectible card game that allows players to own unique music tracks as NFTs, and “CryptoSpaceX,” a game that allows players to collect, trade, and play music as NFTs.

Collectibles: NFTs have also been used to represent ownership of virtual collectibles, such as virtual trading cards or in-game items. Some examples of collectible NFTs include “Crypto collectibles,” a game that allows players to collect, trade, and breed virtual creatures as NFTs, and “CryptoSpaceX,” a game that allows players to collect and trade virtual spaceships as NFTs.

Tweets: In March 2021, Jack Dorsey, the CEO of Twitter, sold the first-ever tweet as an NFT for nearly $3 million. This sparked a trend of people selling their tweets as NFTs.

Videos and other media: NFTs have also been used to represent ownership of videos and other forms of media, such as podcasts or ebooks. Some examples of video and other media NFTs include “CryptoSpaceX,” a game that allows players to collect and trade virtual spaceships as NFTs, and “Crypto collectibles,” a game that allows players to collect, trade, and breed virtual creatures as NFTs.

Physical products: Some companies have used NFTs to authenticate and sell limited-edition physical products, such as art prints or merchandise. One example of a physical product NFT is “CryptoKitties,” a game that allows players to collect, breed, and trade virtual cats as NFTs. Some players have also used NFTs to authenticate and sell limited-edition physical versions of their virtual cats, such as plush toys or art prints.

How can Marketing agencies use NFTs?

Creating and selling NFTs
Digital marketing agencies can create and sell their own NFTs as standalone products or as part of a more extensive marketing campaign. This can be a way for the agency to diversify its revenue streams and tap into the growing demand for NFTs. There are several benefits to this approach for the agency. For one, it allows the agency to diversify its revenue streams by offering its customers a new type of product. NFTs have gained a lot of attention and popularity in recent years, and by creating and selling its own NFTs, the agency can tap into this demand.

Additionally, creating and selling NFTs can be a way for the agency to showcase its creativity and expertise in the digital realm. NFTs require a certain level of technical knowledge and skill to create, and by successfully producing and selling its own NFTs, the agency can demonstrate its capabilities in this area. Finally, selling NFTs can be a way for the agency to build stronger relationships with its customers. By offering unique and exclusive NFTs, the agency can create a sense of exclusivity and community around its products, which can help to foster loyalty and engagement among its customers.

Using NFTs to promote and sell physical products
Agencies can use NFTs to promote and sell physical products, such as limited-edition merchandise or art prints. The NFT can serve as proof of authenticity and a collectible item in its own right. There are several benefits to this approach for the agency. For one, it allows the agency to diversify its revenue streams by offering its customers a new type of product. NFTs have gained a lot of attention and popularity in recent years, and by creating and selling its own NFTs, the agency can tap into this demand. Finally, selling NFTs can be a way for the agency to build stronger relationships with its customers. By offering unique and exclusive NFTs, the agency can create a sense of exclusivity and community around its products, which can help to foster loyalty and engagement among its customers.

Using NFTs to drive engagement and build brand awareness
Agencies can use NFTs to drive engagement and brand awareness by creating and distributing NFTs relevant to their client’s target audience. There are several ways that the agency can use NFTs to achieve these goals. For example, it could create NFTs with exclusive content, such as music tracks or digital art. This can create a sense of exclusivity and encourage people to engage with the NFTs to access the exclusive content. The agency could also use NFTs as part of a contest or sweepstakes. For example, it could create an NFT as a ticket to a virtual event and offer the NFT as a prize in a game. This can help to drive engagement and build anticipation around the event.

NFT consulting and strategy services
Digital marketing agencies can also offer consulting and strategy services to help their clients understand and leverage the potential of NFTs. This could include assisting clients in creating and selling their own NFTs or advising on using NFTs as part of a more extensive marketing campaign. There are several ways that the agency could provide these services. For example, it could help its clients to create and sell their own NFTs, guiding everything from concept development to technical implementation. The agency could also advise its clients on using NFTs as part of a more extensive marketing campaign, helping them understand how NFTs can be used to drive engagement and build brand awareness.

Additionally, the agency could provide more general training and education to its clients on using NFTs and the blockchain. This could include helping clients understand the technical aspects of NFTs and the broader opportunities and challenges presented by using NFTs and blockchain technology. Overall, by providing NFT consulting and strategy services, the agency can help its clients to effectively leverage the potential of NFTs and incorporate them into their marketing efforts in a way that is aligned with their business goals.

Web3 and NFT technologies and standards are relatively new and are still evolving. Digital marketing agencies interested in these technologies can get in on the ground floor and gain a competitive edge by offering services related to these technologies to their clients.

Top 5 Tools for Digital Marketing for 2022

Today, the Internet is saturated with all kinds of marketing tools to help teams effectively streamline their marketing processes. But the constant push to have the newest tools can lead your marketing arsenal to be cluttered and overwhelming. Marketing tools are here to help you, not the other way around. That’s why we wanted to provide you with a list of the best marketing tools online today.

1. Teamwork – Project Management

Teamwork is a top-tier project management software that, as the name suggests, has superior collaboration capabilities. In addition, it has strong organizational features that both you and your clients can take advantage of. While it does take some time to set up, the Teamwork team will provide you with robust support to get everyone acclimated. After that, you have the option of adding clients to Teamwork.
Teamwork facilitates easy collaboration by allowing project managers to set tasks and allowing the whole team to view current status updates on each project. Team members can work synchronously on the same project in real-time. It also integrates with a whole host of other tools, including HubSpot, Grows, and QuickBooks Online.
Teamwork also allows you to create and save templates, which can allow repetitive tasks to become frictionless and helps your team train new team members.

Tasks created by project managers can be subdivided into subtasks, allowing for larger projects to feel less overwhelming and providing clients with clarity on a project’s progress.

2. HubSpot – CRM

HubSpot is on our list because it’s the gold standard CRM for marketing, no matter your goals. With strong scalability, expansive integration with other tools, and variable pricing plans (the main features are free!), HubSpot is a highly effective and valuable tool.

HubSpot’s UI is incredibly accessible as well. After creating a free account and importing your contacts, Hubspot facilitates their categorization by current lead status and makes it easy for you to assign each lead to a member of your team. You can connect your inbox in a few easy steps to begin tracking company insights, deal values, and so on. HubSpot makes it easy to see the whole sales pipeline and allows you to view offline data, such as phone calls. It also has a number of extensions and tools for other Hubs, including Marketing, Sales, and Operations, and if needed, you can scale up to HubSpot’s even more robust premium features.

3. Mailshake – Link Building/Outreach

Mailshake is a great tool for your team to streamline their outreach workflow. Mailshake provides automated cold email outreach that is automatically personalized and automatically sends scheduled follow-ups, greatly simplifying any outreach campaign. It also provides analytic information, including monitoring opens, clicks, and replies to give a detailed picture of engagement. Mailshake also helps you identify the most successful parts of your campaign by tracking conversion rates and provides you with simple tools such as A/B testing to improve the success of your outreach over time.

Mailshake tool

After creating a template in the Mailshake dashboard, you can use their text replacement features to personalize each email. Once you upload a spreadsheet or CSV file that has personal contact information, the template will automatically populate each email with personalized information.

4. Ahrefs – Keyword Research/Rank Tracking

Ahrefs can be a centralized tool for your keyword research and SEO needs. Ahrefs is easy to use, but it’s also chock full of information, making it incredibly useful for tracking keywords. When searching for keywords, Ahrefs provides you with a plethora of valuable information, including traffic potential, search volumes, number of clicks, and ranking difficulty. It also provides information from over 171 countries and ten different search engines, which is especially important if your team is working to market internationally.

Ahrefs also provides you with thousands of suggestions for related keywords and allows you to figure out whether your page can rank for a targeted keyword while also ranking for multiple related keywords.
Ahrefs has a number of other robust tools, including Rank Tracker, which tracks your SEO ranking progress; site Explorer, which allows you to compare your performance with your competitors; and Site Audit, which allows crawling your site for any SEO issues.

5. Surfer – Content Optimization

Surfer is a content optimization tool that is very useful in directing you towards additional keywords. Like us, Surfer utilizes AI technology, or more specifically, Natural Language Processing (NLP) algorithms, to target the most common keywords in highly-ranked posts with your target keyword(s) and then provides NLP-generated suggestions for additional keywords to add.

Surfer also provides you with AI technology to optimize an article and content outlines, including paragraphs, headings, and image counts, based on top-performing pages. You can also audit your content with their content audit tool.

Curating your Team’s Marketing Tool Arsenal

Tools are useful for improving your team’s efficiency and effectiveness, but with the sheer number of tools out there, it’s easy to jump onto the latest marketing tool trend and quickly rack up thousands of dollars in software purchases. So take a look at your current arsenal. Many of the tools we’ve listed here today are robust enough to do the work of several tools at once, so be mindful and conscientious about the tools you choose to purchase.