Today, the Internet is saturated with all kinds of marketing tools to help teams effectively streamline their marketing processes. But the constant push to have the newest tools can lead your marketing arsenal to be cluttered and overwhelming. Marketing tools are here to help you, not the other way around. That’s why we wanted to provide you with a list of the best marketing tools online today.
1. Teamwork – Project Management
Teamwork is a top-tier project management software that, as the name suggests, has superior collaboration capabilities. In addition, it has strong organizational features that both you and your clients can take advantage of. While it does take some time to set up, the Teamwork team will provide you with robust support to get everyone acclimated. After that, you have the option of adding clients to Teamwork.
Teamwork facilitates easy collaboration by allowing project managers to set tasks and allowing the whole team to view current status updates on each project. Team members can work synchronously on the same project in real-time. It also integrates with a whole host of other tools, including HubSpot, Grows, and QuickBooks Online.
Teamwork also allows you to create and save templates, which can allow repetitive tasks to become frictionless and helps your team train new team members.
Tasks created by project managers can be subdivided into subtasks, allowing for larger projects to feel less overwhelming and providing clients with clarity on a project’s progress.
2. HubSpot – CRM
HubSpot is on our list because it’s the gold standard CRM for marketing, no matter your goals. With strong scalability, expansive integration with other tools, and variable pricing plans (the main features are free!), HubSpot is a highly effective and valuable tool.
HubSpot’s UI is incredibly accessible as well. After creating a free account and importing your contacts, Hubspot facilitates their categorization by current lead status and makes it easy for you to assign each lead to a member of your team. You can connect your inbox in a few easy steps to begin tracking company insights, deal values, and so on. HubSpot makes it easy to see the whole sales pipeline and allows you to view offline data, such as phone calls. It also has a number of extensions and tools for other Hubs, including Marketing, Sales, and Operations, and if needed, you can scale up to HubSpot’s even more robust premium features.
3. Mailshake – Link Building/Outreach
Mailshake is a great tool for your team to streamline their outreach workflow. Mailshake provides automated cold email outreach that is automatically personalized and automatically sends scheduled follow-ups, greatly simplifying any outreach campaign. It also provides analytic information, including monitoring opens, clicks, and replies to give a detailed picture of engagement. Mailshake also helps you identify the most successful parts of your campaign by tracking conversion rates and provides you with simple tools such as A/B testing to improve the success of your outreach over time.
After creating a template in the Mailshake dashboard, you can use their text replacement features to personalize each email. Once you upload a spreadsheet or CSV file that has personal contact information, the template will automatically populate each email with personalized information.
4. Ahrefs – Keyword Research/Rank Tracking
Ahrefs can be a centralized tool for your keyword research and SEO needs. Ahrefs is easy to use, but it’s also chock full of information, making it incredibly useful for tracking keywords. When searching for keywords, Ahrefs provides you with a plethora of valuable information, including traffic potential, search volumes, number of clicks, and ranking difficulty. It also provides information from over 171 countries and ten different search engines, which is especially important if your team is working to market internationally.
Ahrefs also provides you with thousands of suggestions for related keywords and allows you to figure out whether your page can rank for a targeted keyword while also ranking for multiple related keywords.
Ahrefs has a number of other robust tools, including Rank Tracker, which tracks your SEO ranking progress; site Explorer, which allows you to compare your performance with your competitors; and Site Audit, which allows crawling your site for any SEO issues.
5. Surfer – Content Optimization
Surfer is a content optimization tool that is very useful in directing you towards additional keywords. Like us, Surfer utilizes AI technology, or more specifically, Natural Language Processing (NLP) algorithms, to target the most common keywords in highly-ranked posts with your target keyword(s) and then provides NLP-generated suggestions for additional keywords to add.
Surfer also provides you with AI technology to optimize an article and content outlines, including paragraphs, headings, and image counts, based on top-performing pages. You can also audit your content with their content audit tool.
Curating your Team’s Marketing Tool Arsenal
Tools are useful for improving your team’s efficiency and effectiveness, but with the sheer number of tools out there, it’s easy to jump onto the latest marketing tool trend and quickly rack up thousands of dollars in software purchases. So take a look at your current arsenal. Many of the tools we’ve listed here today are robust enough to do the work of several tools at once, so be mindful and conscientious about the tools you choose to purchase.