Trail provides a comprehensive view of visitors’ journeys when navigating your platform. By capturing every step, click, and interaction, businesses can gain a deeper understanding of user behavior, preferences, and potential areas of friction. The tool offers a bird’s-eye view of navigation patterns, allowing businesses to optimize user flows, enhance the user experience, and streamline pathways to conversion.

Key Features of Trail

Journey Visualization: Graphically represent visitors’ routes, showcasing the sequence of pages or actions.
Interaction Points: Highlight critical interactions, such as clicks, form submissions, or downloads, within the journey.
Entry & Exit Analysis: Identify user journeys’ joint starting and ending points.
Drop-off Insights: Pinpoint stages where visitors leave or divert from intended paths, helping identify areas of improvement.
Segmentation: Filter journey data based on user demographics, source, device, and other criteria for specific insights.
Customizable Views: Adjust the view to focus on specific timeframes, user segments, or interactions.


Accessing the Tool: Navigate to the ‘Analytics’ section and select ‘Trail’.
Setting Parameters: Define specific segments, interactions, or timeframes you want to analyze.
Viewing Journey Data: The tool will visually display visitors’ Trail, along with key metrics and interactions.
Interpreting Results: Analyze the data to understand common journey patterns, identify bottlenecks, and optimize user flows.


Optimized User Flows: Streamline and enhance visitors’ trials to improve user experience and drive desired actions.
Reduced Friction: Identify and eliminate barriers or obstacles that deter visitors from following intended paths.
Data-Driven Decisions: Make informed changes to your website’s structure, content, and design based on Trail insights.
Enhanced Conversions: By understanding and optimizing the visitor journey, increase the likelihood of conversions and desired actions.


  • Regularly monitor the Trail tool, especially after making significant changes to your website or launching new campaigns.
  • Combine Trail insights with user feedback to enhance the navigation and user experience.
  • Use the insights from the tool to inform A/B testing and other optimization strategies.