Web23 Funnel Analytics Tool

Overview

Web2-to-Web3 Funnel Analytics is a powerful new tool that helps marketers and growth teams bridge the gap between traditional Web2 engagement data and on-chain (Web3) transaction data. It empowers you to track, measure, and optimize your entire user journey—from when someone lands on your site to the point they complete a blockchain transaction.

Key Features

  1. Unified Data Pipeline

    • Seamlessly merges website analytics (page views, clicks, campaign parameters) with on-chain data (transaction status, token transfers, wallet interactions).

    • Eliminate siloed reporting by viewing Web2 and Web3 engagement side by side.

  2. Funnel Stage Visibility

    • Awareness: Track the number of users visiting your site and where they come from (referrer, UTM parameters, etc.).

    • Engagement: Track campaign interactions, session durations, browser/device usage, and user behaviors that signal more profound interest.

    • Conversion (On-Chain): Understand which wallets complete transactions, the transaction success rates, and the average or total value of those transactions.

  3. Daily & Weekly Metrics

    • View a detailed day-by-day breakdown of visits, engagements, and successful transactions.

    • Aggregate the data into weekly insights to spot trends quickly and measure campaign effectiveness over time.

  4. Conversion Rate Analysis

    • Calculate the conversion rate from awareness (initial visits) to engagement (campaign interaction) and engagement to actual on-chain transactions.

    • Identify funnel drop-off points so you can pinpoint which stage requires optimization.

  5. Campaign Performance Tracking

    • Segment users by UTM parameters (campaign, source, medium) to see which marketing efforts drive the highest on-chain conversions.

    • Compare campaigns side by side to see which channels deliver the best ROI.

  6. Device & Browser Insights

    • Understand the devices, operating systems, and browsers your users prefer.

    • Spot performance issues or UI/UX friction specific to certain platforms.

  7. Time-to-Conversion

    • Measure how long users can move from the first site visit to a successful on-chain transaction.

    • Discover the average conversion window and optimize your marketing tactics accordingly.

  8. Geo Analytics

    • Combine IP-based geo data (city, country) from Web2 events with wallet-based transaction data.

    • Tailor region-specific marketing strategies based on conversion trends.

  9. Week-over-Week Comparison

    • Easily track how metrics evolve each week with automated calculations for percentage changes (WoW).

    • Quickly see if your campaigns are gaining momentum or need a strategic pivot.

How It Works

  1. Connect Your Data

    • Integrate your Web2 analytics events (page views, logins, clicks) and configure on-chain data ingestion from supported blockchains.

  2. Automatic Wallet Matching

    • The system automatically correlates Web2 user sessions (via $crypto_wallet_public_address) with on-chain addresses to see which specific wallet belongs to which session.

  3. Funnel Visualization

    • Out-of-the-box funnel charts let you visualize user flow from awareness to conversion.

    • Instantly spot the biggest drop-off points and drill down into specific segments (e.g., device type, campaign source).

  4. Actionable Insights

    • With combined data, you can refine your marketing campaigns, retarget users who dropped off, and measure real ROI based on actual on-chain transactions.

    • Identify high-value user segments by analyzing transaction volume and frequency.

Who Should Use It

  • Marketing Teams & Growth Hackers
    Anyone looking to track full-funnel performance—from the first click on an ad to the final on-chain transaction.

  • Web3 Projects & DApp Developers
    Gain clarity on how users discover your DApp, where they drop off, and what drives them to complete a transaction.

  • Analytics & Data Teams
    Unify Web2 and Web3 data sources easily without building complex data pipelines from scratch.

Benefits

  • End-to-End User Journey
    A single platform to see user journeys across both Web2 and Web3, minimizing guesswork and data silos.

  • Deeper Campaign Insights
    Tie on-chain conversions back to the marketing channels and campaigns that drove them.

  • Faster Optimization
    Quickly iterate on campaigns or user flows by identifying the stages with the highest drop-offs.

  • Better ROI
    Understand exactly which tactics lead to meaningful on-chain actions, ensuring your marketing spend focuses on high-value outcomes.

Getting Started

  1. Sign Up or Log In
    Head over to analytickit.com/product and find the Web2-to-Web3 Funnel Analytics tool to get started.

  2. Integrate Your Web2 & Web3 Data
    Follow the simple setup guides to connect your website events and on-chain transaction data.

  3. Customize Your Funnel
    Define the stages that matter to your business and create custom dashboards for daily or weekly reporting.

  4. Analyze & Optimize
    Leverage powerful visualizations and analytics to improve your user journey and marketing strategy continuously.